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Voda,T-Mo, O2, 3 and Orange club together on mobile ads

Started by Ewan · 1 year ago

Vodafone, O2, T-Mobile, Orange and 3 - anyone who’s anyone, then - have announced they’ve formed a working group to define common metrics and measurement processes for advertising on mobiles.

The group will have a UK focus, producing a feasibility study to work out the best way to audit the performance of mobile ads across […] ... Continue reading »

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