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The ‘fourth channel’ for retailers is mobile

Started by Ewan · 1 year ago

Came across this today from Cisco - the study says retailers are finally waking up to the realities and possibilities of mobile.

Link: Finextra: Mobile to become ‘fourth channel’ for retailers - study

With 3.3 billion mobile-phone subscribers worldwide, compared to only 1.3 billion Internet users, Cisco argues that handsets ... Continue reading »

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