Mobile Industry Review - Latest Comments in Texting - most important handset feature

Re: Texting - most important handset feature

Sonya Smith — Wed, 02 Jul 2008 20:47:50 -0000

Texting is just the first step in an expanded use of mobile phones. First someone gets a phone for just, well, making calls...then they start texting....then they start looking at other things like e-mail and the web. Still, I don't think everyone will want to do everything with phones -- I think there will always be a 4.8 percent that is looking for pure simplicity.

Re: Texting - most important handset feature

LeilMayer — Wed, 02 Jul 2008 17:13:48 -0000

The numbers reveal why mobile phones and SMS are effective marketing campaign tools. Also, the same reason why more and more companies opt to add mobile in their marketing and advertisement campaign tools…mobile users are well-targeted recipients of ads or announcements.

Wish we can do something about the remaining 4.8%...