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Texting - most important handset feature

Started by Ewan @ MIR · 4 months ago

An interesting survey has just been published thanks to ACCESS Systems Americas, Inc. It found that 73% of US consumers buying a new handset said that text messaging was an important feature.

The research was conducted by independent research firm Amplitude Research and other features that scored highly were having a camera (67%), having email capabilities [...] ... Continue reading »

2 comments

  • LeilR

    4 months ago

    The numbers reveal why mobile phones and SMS are effective marketing campaign tools. Also, the same reason why more and more companies opt to add mobile in their marketing and advertisement campaign tools…mobile users are well-targeted recipients of ads or announcements.

    Wish we can do something about the remaining 4.8%...
    reply
  • Sonya Smith

    4 months ago

    Texting is just the first step in an expanded use of mobile phones. First someone gets a phone for just, well, making calls...then they start texting....then they start looking at other things like e-mail and the web. Still, I don't think everyone will want to do everything with phones -- I think there will always be a 4.8 percent that is looking for pure simplicity.
    reply

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