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Tag Heuer’s new Meridiist phone: Hmmm.

Started by Ewan · 10 months ago

So you’re in the business of making watches that people buy to make themselves look good, yes?

Your business has had it’s lunch eaten by the mobile phone industry — to the point that almost everyone uses their mobile to tell the time. I don’t bother with a watch for this reason.

What do you do?

Design [...] ... Continue reading »

9 comments

  • Samantha

    10 months ago

    I've seen some funny, if not terrible straplines before, but "The first swiss engineered communication instrument" is quite possibly the worst.

    I'm also not a fan of the over-priced mobile sector; and once again a ghastly looking device has been produced for too much money.

    They could at least make it look reasonably nice.

    Samantha.
    reply
  • MayR

    10 months ago

    This mobile phone is perfect if you're boss loves long nonsense meetings, to keep him reminded of the time. :)

    It's nice to see a big watch company like Tag Heuer launching a new product line, which is far from the product it is known for. However, I'm sure that the consuming market is expecting more from this big brand, most likely more unique features, which will be their selling point among the existing competitors and traditional players in the mobile phone industry. Perhaps, a more edgy, sharp and one of a kind design? Or come up with useful and user-friendly features? Just a thought
    reply
  • Ed

    10 months ago

    £400?? You must be kidding. Have a look in any jewellers window display and a proper mechanical (none of this quartz bollocks) Tag Heuer watch will set you back comfortably over £1000.

    Granted, the whole phone idea seems slightly foolish.
    reply
  • Ewan

    10 months ago

    I got that value from the lowest priced Tag I could find to buy online....
    reply
  • blackcoffeenosugar

    10 months ago

    "Not when your average Tag Heuer watch — if it’s not a knock-off — will set you back maybe 400 pounds?" - The battery powered ones, yes. But that is as low as Tag Heuer goes. The more sophisticated mechanical ones usually start from around £1500.
    reply
  • Ewan

    10 months ago

    Now you're splitting hairs.

    'The battery powered ones, yes'

    Well, my N95 doesn't -- and will never -- work on mechanical elements.

    We're talking about a 2,500 battery-powered-phone.
    reply
  • Ben Smith

    10 months ago

    Alternatively, buy a really good phone (or even a few) for ~£1000, give the rest to me and I will spend the first week randomly dropping by to complement your excellent taste, intellect, qualities as a human being and value to mankind.

    Same effect and a better phone.
    reply
  • Meik

    10 months ago

    TAG should add a mechanical watch mechanism and dial for that money.
    reply
  • Ewan

    10 months ago

    Agreed

    2008/8/27 Disqus <>
    reply

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