DISQUS

DISQUS Hello! Mobile Industry Review is using DISQUS, a powerful comment system, to manage its comments. Learn more.

Community Page

Mobile Industry Review

Daily news and opinion for 250,000 industry executives and mobile fanatics
Jump to original thread »
Author

SMS — an audience measurement tool for television?

Started by Ewan · 1 year ago

We’ve worked on many television programmes with an SMS text feature — whether it’s a vote, survey, game or straight forward text-to-screen.  Always, always, we would read or hear about the audience figures for that programme and wonder how if 10 million people were supposed to be watching, how come the service only received 400 [...] ... Continue reading »

0 comments

This thread has no comments yet.

Add New Comment

Returning? Login