DISQUS

Mobile Industry Review: Podcast Episode 3

  • Ricky Chotai · 1 year ago
    Ben is at 8mins 55secs ish where your battery died? man i need to find more exciting stuff to do at 5am!
  • Ben Smith · 1 year ago
    :-) No - that was the first of a few 'warning wobbles' though! Managed to cut most of the others out.
  • James Whatley · 1 year ago
    Nice work guys.
  • Constantine · 1 year ago
    LBS data is generated by the person who owns the handset, it is up to them to choose who they get ads from, not for the operators to punt around. Grrr, I hate how people think "user generated data" = "data for us to mine and try to profit on without the user knowing."
  • Mike42 · 1 year ago
    I think that was the point of the comment ;-)

    But the MNO can use it for other purposes, that are beneficial to all but don't 'mine' anything personal. I believe VF are doing this with their TomTom tie-in, where they track VF handsets bunching up in an anomalous manner along a road, and then reflect this info in real-time to the TomTom traffic service subscribers. Maybe offerring it to customers, where they can alert you by SMS if you are headed in the region of a snarlup. I'd certainly opt in to a service like that!

    Maybe dynamically routing people headed to major events on foot / by car, guiding them using fuzzy logic to the likely least-congested entrance.

    Or to a popular beach. Or just about anywhere.

    LBS is personal, but there are aspects that can benefit all without ever disclosing the individual. Wisdom Of Crowds indeed.

    Cheers,

    Mike
  • Constantine · 1 year ago
    Using aggregate data to benefit everyone with a service is different
    than using personal data to make a buck from advertisers.

    Wisdom of the crowds vs whoring of the individual.
  • Mike42 · 1 year ago
    We are in violent agreement then chap ;-)
  • DanLane · 1 year ago
    I converted the iPhone code that powers http://invalid.name/location to also update my Fire Eagle (http://fireeagle.yahoo.net) status... brokering the location information and allowing each application a different level of access is definitely the way forward! opt-in opt-in opt-in!