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Pepsi launches America’s biggest bluetooth campaign

Started by Ewan · 1 year ago

This is pretty exciting stuff. Qwikker, the mobile content delivery specialists, have enabled Pepsi’s massive bluetooth marketing campaign.

I’ve always been a leeeeetle bit suspect of Bluetooth marketing used incorrectly — but this kind of implementation, particularly at bus shelters and the like, should be particularly effective. ... Continue reading »

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