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Nokia Shop and the Apple Shop on Regent Street

Started by Ewan · 1 year ago

The scene: Regent Street by Oxford Circus

The date: Saturday 31st May

The time: 3pm, peak shopping time

I wandered into the Apple Shop on Regent Street. I was momentarily surprised by the sheer amount of people arrayed around the shop. Not just looking. They were buying. Buying, experiencing and loving. It was [...] ... Continue reading »

4 comments

  • MartinSFP

    1 year ago

    I quite like the Regents Street Nokia shop. Like the Apple store, they encourage you to play with phones. I talked to one of the staff there though. She didn't know what my E61i was and hadn't heard of the N96!
    reply
  • Ewan

    1 year ago

    Oh dear... I've found them pretty good in the past Martin. That's a bit of
    a shame :(
    reply
  • Mark T

    1 year ago

    That’s such a pity because they must have spent loads on a store at that address... Surely the first thing you would do is say to the designers "Have a look across the road... We want that experience, or a bit better please" ...

    I mean it's not like Nokia don’t have the products, maybe they have too many to focus or push and lose direction because of it.

    The Nokia store reminded me of a 3 store or a T-Mobile store, which is a million miles away from the Apple store. Since people spend loads of time checking mail or other sites on the free to use Apple macs maybe Nokia should try and look at phone to website - website to phone services and let people do the same in their store

    Oh and get some "I really know Nokia" people in as well, as Apple have them in abundance
    reply
  • Ben Smith

    1 year ago

    Apple store then the Nokia store are a favourite route for me when on Regent St - wandered past after the podcast recording the other night.

    The Apple store rather annoys me - it's nice and airy, but all the Macs are swarmed with people too cheap to find a real internet cafe (OK - it develops brand loyalty, but dammit on occasion I have actually wanted to fondle a mac with a view to buying it!) and for such a large store the range of accessories is pretty limited... You want a MacBook Air case? There's 2 to choose from... in the largest Apple store in Europe. Sheesh.

    On the other-hand as deathly quiet as the Nokia shop is I can always get hands-on with the devices and they have the full range. Shame their staff aren't very savvy - was looking at the Nokia sat nav devices (actual in-car PNDs at the back of the store) and they were clueless.
    reply

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