Mobile Industry Review - Latest Comments in Nokia 5800 ‘The Tube’ Launch Event

Re: Nokia 5800 ‘The Tube’ Launch Event

Mac Morrison — Tue, 27 Jan 2009 18:28:40 -0000

I challenge any normob to get video onto a 5800 - its not the easiest phone to put video on.

The one MP4 file i tried - failed to play.
encoding another at the moment. wish me luck!

UPDATE - a mixed bag - one played fine, the other no go, re-encoded via the nokia internet table converter and its ok. still a bit of an arse.

http://hello5800.tumblr.com

Re: Nokia 5800 ‘The Tube’ Launch Event

joshr — Tue, 27 Jan 2009 17:09:30 -0000

yeah that is what i expect, from other companies too, including apple, just so you know i'm not backing apple on this one :)

interesting that it's that cheap sim free, that's pretty surprising, and pretty cool. but are they making money on that, or is it like a games console, subsidise the hardware, make profit on software.. if so, where's the money coming in?

that's what apple have got right. they created an ecosystem. it started with itunes, went through the ipod, (maybe you can include .mac/me), got interesting at the iphone, but is now very solid with the app store. there going to take it a long way. user lock-in is what everyone wants. people like sony and nokia are trying to do it with things like proprietary memory format or drm music. apple is doing it by actually giving you reasons to *want* to stay, rather than the others where they are trying to *force* you to stay. you are technically locked-in rather than emotionally. huge difference.

anyhoo, i'll finish this thread of thought in a post :)

Re: Nokia 5800 ‘The Tube’ Launch Event

joshr — Tue, 27 Jan 2009 16:10:06 -0000

i think given the audience of MIR, industry members and people who generally know a bit about the industry, i'd have hoped to be spoken to like adults :)

instead he reads a press release that we could play PR bingo with and avoids the interesting questions you ask about such things as the business model of comes with music.

he used the word desire a few too many times. people were not camped out like at an apple store, get over it..

to be honest, i'm not sure why people would go to a nokia shop, can you buy phones there with a subsidised price? or are people buying full price, sim free phones?

the thing is, nokia are very strong in the market place. they have a great part of the business, and they serve many demographics well. but middle management, and sales teams, aren't aware of the strategy and so are left to fend for themselves when talking to press such as you guys. this makes them look stupid, and overall doesn't help nokia either.

both him and the product expert told and showed us less than we could pick up on websites that have been reviewing the phones for weeks. for general public i guess that's ok. for now.

Re: Nokia 5800 ‘The Tube’ Launch Event

Ben Smith — Tue, 27 Jan 2009 15:57:55 -0000

If I wanted it, this is one of the few handsets I'd go for SIM-free... it's
£249 which is an excellent price IMO.
The Nokia retail store does appear to do subsidised handsets on contract
(only one or two operators though... O2 and Voda? Forgot to take a note),
but the customers pictured _had_ all queued in the rain to get it SIM free.
Some big numbers were thrown around, but I'd say about 100 people
were queuing before the store opened and there was stock left when they had
been dealt with, so very far from an iPhone-esque frenzy.

I agree with you re: the marketing BS, but like I said 'what do you expect?'
Even on Apple launches all we get is the party line... It would be nice /
more useful to all concerned if they had a bit more to say, but in their
defence I didn't feel it was any better / worse than any other company
except (possibly) INQ who are making a deliberate effort to break the mould
in a number of areas.

2009/1/27 Disqus <>

Re: Nokia 5800 ‘The Tube’ Launch Event

Ben Smith — Tue, 27 Jan 2009 15:56:43 -0000

True... although, what would you expect him to say at a launch?

Re: Nokia 5800 ‘The Tube’ Launch Event

Ben Smith — Tue, 27 Jan 2009 15:56:03 -0000

No Ricky - you have just ascended to 'awesome' ahead of everyone else :-)

Re: Nokia 5800 ‘The Tube’ Launch Event

joshr — Tue, 27 Jan 2009 12:22:54 -0000

agreed. and he's the MD?

Re: Nokia 5800 ‘The Tube’ Launch Event

Ricky Chotai — Mon, 26 Jan 2009 20:23:21 -0000

Should I be worried I enjoy the funky background music?

Re: Nokia 5800 ‘The Tube’ Launch Event

Nico — Mon, 26 Jan 2009 20:14:43 -0000

I can't believe only one person commented about Mark's intervew. It was painful to watch, not because of the lenght (I'm good with it) but because he's just reciting marketing BS.

Re: Nokia 5800 ‘The Tube’ Launch Event

@geekyouup — Mon, 26 Jan 2009 13:36:54 -0000

ha ha, I'm going to get a carl zeiss lens transplanted onto my G1, make it up to 10MP, no really.

Re: Nokia 5800 ‘The Tube’ Launch Event

James Whatley — Mon, 26 Jan 2009 12:26:58 -0000

That is great feedback Stefan, thanks for taking the time and the effort.

Re: Nokia 5800 ‘The Tube’ Launch Event

Ben Smith — Mon, 26 Jan 2009 12:24:15 -0000

Top stuff thanks.... That was 12 minutes out of about an hour's footage so it's good to get a steer on what's of interest.

Re: Nokia 5800 ‘The Tube’ Launch Event

Ben Smith — Mon, 26 Jan 2009 12:22:47 -0000

James's boss would love it if James did his job... :-)

Nah... just kidding.

Re: Nokia 5800 ‘The Tube’ Launch Event

Stefan Constantinescu — Mon, 26 Jan 2009 09:33:23 -0000

sure, let me watch the video again and take notes:

It takes 10 seconds before you even see James. Show the MIR logo and then cut straight to James, have a banner on the bottom overlaid on top of the video saying you're at the Nokia 5800 Launch. No need to say where the store is via text, James is saying it.

Guy at 34 seconds likes touch, that's great.

Second guy with the 20 EUR fone, why does he get so much time?

Third guy, great. Short, switch.

Demo with Chris: Could use some tighter editing, bit long. Hardware is cool and all, people want to see what makes the 5800 compete with the iPhone, and that's software.

Interview with Mark: Sorry Mark, but you sound like a marketing guy, James had too much coffee (shakes!). I would not have given him that much time. MIR is you, James, Dan and Ewan talking about the industry, not giving companies a platform to market their communications optimized message.

CWM interview: Good insights, liked the bit.

Interview with Rafe: Should have asked him about some impressions of the device since he has been reviewing it forever! The unboxing could have been another video, 1-2 minutes long, called "Unboxing of the 5800 at the Launch!" and that would have been a good teaser to drive traffic to the site.

Disclaimer: I'm not a media executive, professional, creative person in the slightest sense.

Re: Nokia 5800 ‘The Tube’ Launch Event

Guest — Mon, 26 Jan 2009 09:28:18 -0000

JAMES.... I would love to do your job!

Re: Nokia 5800 ‘The Tube’ Launch Event

David Carrington — Mon, 26 Jan 2009 08:47:31 -0000

I told you Ben and Dan were easily confused! Now even James has done it ;)

Re: Nokia 5800 ‘The Tube’ Launch Event

Ben Smith — Mon, 26 Jan 2009 07:23:21 -0000

Useful feedback - which bits needed the chop?

Re: Nokia 5800 ‘The Tube’ Launch Event

Ben Smith — Mon, 26 Jan 2009 07:21:41 -0000

Noted - ta.

Re: Nokia 5800 ‘The Tube’ Launch Event

Stefan Constantinescu — Mon, 26 Jan 2009 05:36:05 -0000

a 3.2 carl zeiss ... wtf ...

out takes was lol, first video was about twice the length it needed to be

Re: Nokia 5800 ‘The Tube’ Launch Event

Kip Hakes — Mon, 26 Jan 2009 05:34:41 -0000

Great Vids - Great phone!

Background music is creeping up to being a little bit high again though..

Re: Nokia 5800 ‘The Tube’ Launch Event

Ewan — Mon, 26 Jan 2009 04:53:40 -0000

Heh! Excellent!