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Nike customises trainers to your MMS

Started by Ewan · 1 year ago

Here’s a gimmicky but still really rather cool marketing idea from Nika: bespoke trainers based on your own mobile phone snaps.

It’s part of a mobile campaign called PhotoID, created for Nike by agency AKQA. Trainers buyers can take a cameraphone snap of “brightly coloured subjects, such as street graffiti or clothing”, MMS it off to [...] ... Continue reading »

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