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Jonathan Jensen on Thursday – Thinking about mobile tariffs

Started by Ewan · 7 months ago

Recently I’ve been canvassing opinion about tariffs. I asked the question ‘How many mobile tariffs meet the basic tenets of simplicity & predictability?’ Every answer I received was ‘none’, which got me thinking. What should tariffs look like an ... Continue reading »

3 comments

  • Simple, Predictable, Useful. Pick any two. It's a basic project triangle.

    Some countries charge per MB. Some charge per minute (very dial up). Some charge per session. Some charge flat rate - but have a limit. Which is the easiest to understand? Which is most useful? Depends on the person, their technical knowledge and their societal expectations.

    I fully expect that, in the future, there will be 2 main models.
    1) PAYT - 10p per minute / text / MB.
    2) Super Contract - £80pm for unlimited (international/roaming) calls, texts, data.

    T
  • That simplicity would be refreshing!

    Under existing tariffs event based charging only suits low users because charges rack up very quickly once you start using a service.
  • More flexibility is what is needed. 500 min and 500 text a month for UK only is a waste of money for someone who calls and texts abroad and/or travels regularly (not a lot) and needs international roaming. Ideally the contracts will be flexible, with add ons you can change every month or so. At present, add-ons are only on top of the 35 quid a month plan or something like that.

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