http://smstextnews.disqus.com/Daily news and opinion for 250,000 industry executives and mobile fanaticsenThu, 07 Aug 2008 12:43:34 -0000http://www.smstextnews.com/2008/08/incentivated_launches_ms_back_to_school_text_campaign.html#comment-1124266I like this idea - as well as showing how mobile Internet is expanding, it also allows people to easily price comparison while on the move - you are in one store, you want to check what you can get in M&S in comparison, so you check on the mobile. Making it as convenient and user-friendly is the key herechrisLGThu, 07 Aug 2008 12:43:34 -0000