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Incentivated launches M&S back to school text campaign

Started by Ewan · 11 months ago

Mobile marketing smarts, Incentivated, are helping out British retailing giant, Marks & Spencer (”M&S”) with their latest mobile marketing campaign, ‘Back to School’.

The concept is that shortcode and keywords will appeal in the national press here in the UK, allowing M&S to track the response. All users then get a reply with a link [...] ... Continue reading »

1 comment

  • Chris & Helen at LG

    11 months ago

    I like this idea - as well as showing how mobile Internet is expanding, it also allows people to easily price comparison while on the move - you are in one store, you want to check what you can get in M&S in comparison, so you check on the mobile. Making it as convenient and user-friendly is the key here
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