Mobile Industry Review - Latest Comments in I missed the chaps at Zoombak

Re: I missed the chaps at Zoombak

susan123 — Mon, 06 Oct 2008 07:33:10 -0000

Great. We can fit in with you time wise and place wise! Look forward to
hearing from you, Susan

Dean Marketing Communications Limited
Registered Office: Springcroft, Greensward Lane, Arborfield, RG2 9JN
Reg. in England No. 5774874

Re: I missed the chaps at Zoombak

Mike42 — Mon, 06 Oct 2008 06:39:54 -0000

Would love to see uptake graphs / extrapolations if you can get them.

Oh, and assumptions - like "x% of people don't trust their kids/employees, so this is perfect for both relationships".

Let's see the business case why an MNO would want to launch something like this.

Re: I missed the chaps at Zoombak

bensmith — Mon, 06 Oct 2008 06:25:18 -0000

Susan,

Sorry this meeting didn't come off - definitely keen to hear more... we'll be in touch.

Ben

Re: I missed the chaps at Zoombak

Mike42 — Fri, 03 Oct 2008 10:02:26 -0000

<sceptics goggles>

So they use T-Mo's network in the US to report the GPS unit's location, geofencing, alerts,etc.

Could be useful for finding the dog. Assuming the dog isn't off with its mates and has wrapped it in tinfoil or removed the batteries.

To get value from this (suspending all privacy/trust issues for a minute), your object of desire needs to be 1. outdoors 2. in mobile coverage 3. charged up. 4. then you actually need to know and 5. be in a position to receive the info and act on it. Chances of all 5 of these coinciding?

N-I-C-H-E.

Just how many Geotracking startups will have to burn before someone realises this sort of thing is a technical solution to a mass-market problem that just doesn't exist?

Coming soon to a VC round near you: garden Gnomes with GPS / solar-charged Gnome hats / 2G-3G antenna in the fishing rod. Track your missing Gnome as he travels the globe with next door's gap year teens. Remote detonation at the holiday venue of your choosing.

</sceptics goggles>

/m

Re: I missed the chaps at Zoombak

susan123 — Fri, 03 Oct 2008 08:50:39 -0000

Hi Ewan, really sorry you missed it too - we had some great demos going and it was buzzing. We would love to meet up with you , Ben and James as planned - either at Zoombak offices - or somewhere else that suits you - have left a message on your phone too. Here is my mobile number 0044 7778 791373 - anyone else interested in press information or speaking to one of the guys at Zoombak - please give me a call too, many thanks
Susan Dean - Zoombak Press Office UK