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Calling all Nokia & Symbian geniuses: Am I wrong?
Susan Dean - Zoombak Press Office UK
Sorry this meeting didn't come off - definitely keen to hear more... we'll be in touch.
Ben
Oh, and assumptions - like "x% of people don't trust their kids/employees, so this is perfect for both relationships".
Let's see the business case why an MNO would want to launch something like this.
hearing from you, Susan
Dean Marketing Communications Limited
Registered Office: Springcroft, Greensward Lane, Arborfield, RG2 9JN
Reg. in England No. 5774874
So they use T-Mo's network in the US to report the GPS unit's location, geofencing, alerts,etc.
Could be useful for finding the dog. Assuming the dog isn't off with its mates and has wrapped it in tinfoil or removed the batteries.
To get value from this (suspending all privacy/trust issues for a minute), your object of desire needs to be 1. outdoors 2. in mobile coverage 3. charged up. 4. then you actually need to know and 5. be in a position to receive the info and act on it. Chances of all 5 of these coinciding?
N-I-C-H-E.
Just how many Geotracking startups will have to burn before someone realises this sort of thing is a technical solution to a mass-market problem that just doesn't exist?
Coming soon to a VC round near you: garden Gnomes with GPS / solar-charged Gnome hats / 2G-3G antenna in the fishing rod. Track your missing Gnome as he travels the globe with next door's gap year teens. Remote detonation at the holiday venue of your choosing.
</sceptics goggles>
/m