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Forget long term customer loyalty

Started by Ewan · 11 months ago

Link: Guardian Unlimited Business | | Serial telephony.

Forget long-term customer loyalty: the best that mobile operators can hope for these days is a brief encounter, writes Mark Tran
I’m a regular reader of Mark Tran’s writing whenever I can.  In this article he discusses a recent report concluding short term ‘episodic’ relationships are the way to [...] ... Continue reading »

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