http://smstextnews.disqus.com/Daily news and opinion for 250,000 industry executives and mobile fanaticsenThu, 12 Jun 2008 17:23:10 -0000http://www.smstextnews.com/2008/06/flip_video_launch_in_the_uk.html#comment-649063Freedom from choice. That's what succeeds in mobile. That's what the iPhone has. Only one way to do something, so it does it automatically. Punters hate choice, if they are disenfranchised by it. If it means they have to READ something or LEARN something, which should be intuitive. People hate feeling stupid.<br><br>The Flip must be the ultimate expression of this. <br><br>One button. No settings. Press.....recording.....stop. <br><br>I want one. No, after faffing about with video on a sodding N96 tonight, I *need* one.<br><br>The mobile industry is asleep at the content-creation wheel. Lunch eaten. WiFi Flip + access to The Cloud for 'sometime today upload' = sorted. Real-time does not matter to most. Do it at home, but in the background, automatically. EyeFi-card style. Look how well they have sold, based on the same model.<br><br>Next.<br><br>(actually, 3's SeeMeTV - now 'Eyevibe' :-/ - was reasonably popular among its punters, but is quite a different user case as it's 3GPP video sent via MMS with no way to get it/watch it on your PC AFAIK.)<br><br>/mMike42Thu, 12 Jun 2008 17:23:10 -0000