DISQUS

Giff Gfroerer, i2SMS · 1 year ago

Christian,

You have to take a deeper look at the typical customer of TMobile. Their demographics support this exact phone. I think they are brilliant to have brought it out, for what it does, for these price points.

They do not have the high flying techie that has to have the top Blackberry or iPhone and can afford the $130 plus a month contract. Their customers are younger and more on the economically sensitive side. Therefore, they want dearly to have an iPhone or Blackberry, but can't justify the cost. Now comes along this phone, which will have the look and feel, for all they can tell and care, of the iPhone or Blackberry, and they will be ecstatic.

This is not a competing product to the Blackberry and iPhone, but a product those that make decisions based on price, and therefore have TMobile as a carrier, can pick.

I think TMobile hit this one dead on the nose.

Giff Gfroerer, i2SMS