Mobile Industry Review - Latest Comments in Changing things around with public relations at MIR

Re: Changing things around with public relations at MIR

smstextnews — Fri, 26 Sep 2008 06:24:08 -0000

We are most definitely not Paxo nor are we modeling ourselves on Paxo!

I don't have a problem getting PR. Now and again we've published press
releases verbatim when judged appropriate.

2008/9/26 Disqus <>

Re: Changing things around with public relations at MIR

South77 — Fri, 26 Sep 2008 05:49:34 -0000

Re: Sending questions in advance -- can't imagine Paxo sending a list of questions over to his interviewees ahead of time. If you can think on your feet then, good luck to you. If you parse a reply through the PR, well then you get PR.

Re: Changing things around with public relations at MIR

smstextnews — Fri, 26 Sep 2008 05:44:08 -0000

There's absolutely nothing different -- ultimately -- from me asking a
question not sent in advance. What's stopping the person I'm speaking to
'spinning me' in real time? Absolutely nothing.

I'd like to report their message. Then give some viewpoint.

2008/9/26 Disqus <>

Re: Changing things around with public relations at MIR

South77 — Fri, 26 Sep 2008 05:04:00 -0000

You'd still be repeating a prepapared statement, even if it 'feels' a little more normal. Unless you get the person on the phone and ask them *your* question (not sent in advance) it's another form of PR, not reporting or analysis. No wonder the PRs like it -- a new format to massage the message.

Re: Changing things around with public relations at MIR

smstextnews — Fri, 26 Sep 2008 03:41:09 -0000

Look forward to it, Nick!

2008/9/26 Disqus <>

Re: Changing things around with public relations at MIR

Nick Ris — Thu, 25 Sep 2008 23:15:09 -0000

I'll drop you a line to arrange a time to chat about my/our latest project shortly! Keep up the good work!

Re: Changing things around with public relations at MIR

PatrickatJoshuaPR — Thu, 25 Sep 2008 06:43:34 -0000

Ewan, I agree with Mark. Press releases have their place for mass distribution of news, but the best articles for you (and coverage for my clients) comes with a personal note or interview that is specific to MIR.

Re: Changing things around with public relations at MIR

smstextnews — Thu, 25 Sep 2008 06:01:09 -0000

That's good feedback, Mark -- thank you. Let's see!

2008/9/25 Disqus <>

Re: Changing things around with public relations at MIR

MarkW — Thu, 25 Sep 2008 05:55:37 -0000

I think you've got that spot-on, Ewan. As a PR myself it's great for me when people take my copy and just use it. But I have to confess it slightly depresses the former journalist in me, because it's lazy and I was taught to question everything and write it my own way. Your new approach will make for much better content than standard 'churn' and the PRs should embrace it.