DISQUS

Mobile Industry Review: Changing things around with public relations at MIR

  • MarkW · 1 year ago
    I think you've got that spot-on, Ewan. As a PR myself it's great for me when people take my copy and just use it. But I have to confess it slightly depresses the former journalist in me, because it's lazy and I was taught to question everything and write it my own way. Your new approach will make for much better content than standard 'churn' and the PRs should embrace it.
  • Ewan · 1 year ago
    That's good feedback, Mark -- thank you. Let's see!

    2008/9/25 Disqus <>
  • PatrickatJPR · 1 year ago
    Ewan, I agree with Mark. Press releases have their place for mass distribution of news, but the best articles for you (and coverage for my clients) comes with a personal note or interview that is specific to MIR.
  • Nick Ris · 1 year ago
    I'll drop you a line to arrange a time to chat about my/our latest project shortly! Keep up the good work!
  • Ewan · 1 year ago
    Look forward to it, Nick!

    2008/9/26 Disqus <>
  • South77 · 1 year ago
    You'd still be repeating a prepapared statement, even if it 'feels' a little more normal. Unless you get the person on the phone and ask them *your* question (not sent in advance) it's another form of PR, not reporting or analysis. No wonder the PRs like it -- a new format to massage the message.
  • Ewan · 1 year ago
    There's absolutely nothing different -- ultimately -- from me asking a
    question not sent in advance. What's stopping the person I'm speaking to
    'spinning me' in real time? Absolutely nothing.

    I'd like to report their message. Then give some viewpoint.

    2008/9/26 Disqus <>
  • South77 · 1 year ago
    Re: Sending questions in advance -- can't imagine Paxo sending a list of questions over to his interviewees ahead of time. If you can think on your feet then, good luck to you. If you parse a reply through the PR, well then you get PR.
  • Ewan · 1 year ago
    We are most definitely not Paxo nor are we modeling ourselves on Paxo!

    I don't have a problem getting PR. Now and again we've published press
    releases verbatim when judged appropriate.

    2008/9/26 Disqus <>