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Changing things around with public relations at MIR

Started by Ewan · 9 months ago

I’m usually at the end of the public relations process — on the coal face, as the phrase goes.
I regularly receive a heck of a lot of press releases and now and again, for the ones that I think are relevant, I — or one of the team — take the r ... Continue reading »

9 comments

  • MarkW

    9 months ago

    I think you've got that spot-on, Ewan. As a PR myself it's great for me when people take my copy and just use it. But I have to confess it slightly depresses the former journalist in me, because it's lazy and I was taught to question everything and write it my own way. Your new approach will make for much better content than standard 'churn' and the PRs should embrace it.
    reply
  • Ewan

    9 months ago

    That's good feedback, Mark -- thank you. Let's see!

    2008/9/25 Disqus <>
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  • PatrickatJPR

    9 months ago

    Ewan, I agree with Mark. Press releases have their place for mass distribution of news, but the best articles for you (and coverage for my clients) comes with a personal note or interview that is specific to MIR.
    reply
  • Nick Ris

    9 months ago

    I'll drop you a line to arrange a time to chat about my/our latest project shortly! Keep up the good work!
    reply
  • Ewan

    9 months ago

    Look forward to it, Nick!

    2008/9/26 Disqus <>
    reply
  • South77

    9 months ago

    You'd still be repeating a prepapared statement, even if it 'feels' a little more normal. Unless you get the person on the phone and ask them *your* question (not sent in advance) it's another form of PR, not reporting or analysis. No wonder the PRs like it -- a new format to massage the message.
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  • Ewan

    9 months ago

    There's absolutely nothing different -- ultimately -- from me asking a
    question not sent in advance. What's stopping the person I'm speaking to
    'spinning me' in real time? Absolutely nothing.

    I'd like to report their message. Then give some viewpoint.

    2008/9/26 Disqus <>
    reply
  • South77

    9 months ago

    Re: Sending questions in advance -- can't imagine Paxo sending a list of questions over to his interviewees ahead of time. If you can think on your feet then, good luck to you. If you parse a reply through the PR, well then you get PR.
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  • Ewan

    9 months ago

    We are most definitely not Paxo nor are we modeling ourselves on Paxo!

    I don't have a problem getting PR. Now and again we've published press
    releases verbatim when judged appropriate.

    2008/9/26 Disqus <>
    reply

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