Mobile Industry Review - Latest Comments in Call for Mobile Marketing Taxonomy (and it’s sorely needed)

Re: Call for Mobile Marketing Taxonomy (and it’s sorely needed)

jonathanmacdonald — Thu, 01 Jan 2009 14:27:00 -0000

UPDATE - this work is being undertaken - expect an update on everysingleoneofus.com over the next month or so.

I will post it to Ewan too so everyone has access.

Meantime - please contact me if you would like to join the people who are working on it:

jmac@everysingleoneofus.com

Re: Call for Mobile Marketing Taxonomy (and it’s sorely needed)

Kim Dushinski — Sun, 30 Nov 2008 00:17:20 -0000

YES! You are both so right about this.

Of course people say they don't want to "be marketed to" on their mobile devices. But if you ask anyone if you can send them something they WANT to receive (maybe a coupon for a two for one dinner or a free movie) and have given permission to be sent, they say sure. And it is no longer "being marketed to" but instead it is a value added.

Re: Call for Mobile Marketing Taxonomy (and it’s sorely needed)

belfastboy — Sat, 29 Nov 2008 07:22:37 -0000

This is an excellent observation. A taxonomy would not only help us create better experiences for consumers, but would improve communication within the industry, with brands, with investors and with regulators It may even be a big step the right direction of better self-regulation within the mobile marketing industry as it explodes during the coming 3 - 5 years.

If jMac rises to the challenge, you can count me in for being ready to contribute, if only through healthy debate!

- Mark

Re: Call for Mobile Marketing Taxonomy (and it’s sorely needed)

jonathanmacdonald — Sat, 29 Nov 2008 05:54:19 -0000

Thanks for the shout out Ewan!

I think this will be a collective effort and I think now is the time...more to follow ;)