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http://www.mobileindustryreview.com/
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http://www.smstextnews.com/2008/08/asda_gets_cheaper_than_ikea.html
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Mobile Industry Review: Asda gets cheaper than Ikea

Ben Smith · 1 year ago

Interesting background: Asda is owned and operated by Wal Mart.
David Carrington · 1 year ago

4p! Wow that's really impressive. The guy next to me pays 12p for texts with Virgin PAYG.

*edit*

Since Asda charge double for the first 3 minutes and first 3 texts each day, you're better off with Ikea if your usage is less than 25 minutes and 15 texts per day.
Constantine · 1 year ago

give customers the illusion of choice, but at the end of the day it's the same back end. smart.
Ricky Chotai · 1 year ago

I must say ikea have come in and shook up the pay as you go market, now all we need is the same to happen to post pay users.