Mobile Industry Review - Latest Comments in 79% of UK mobile email users would accept ad-funded service

Re: 79% of UK mobile email users would accept ad-funded service

nacho — Fri, 06 Jun 2008 07:21:29 -0000

you will still have to pay data to the operator?

Re: 79% of UK mobile email users would accept ad-funded service

smstextnews — Wed, 04 Jun 2008 11:08:06 -0000

yeah, the concept is that your entire email service would be ad-funded

Re: 79% of UK mobile email users would accept ad-funded service

bensmith — Wed, 04 Jun 2008 11:05:58 -0000

I thought the ads would fund the provision of the e-mail service not just the data... so it woudn't really apply to anyone who has it from another source.

Re: 79% of UK mobile email users would accept ad-funded service

steves71 — Wed, 04 Jun 2008 06:57:50 -0000

I see your point. I know a few mobile power user and average users, of those averave users the ones that would consider paying for email too expensive are the ones that would also find setting up an email account on a phone too difficult or would have no need for it so wouldn't use it if even if it was free. I can only speak from experience of the people I know. I did set email up on a friends phone once and as they were already paying for data it wouldn't have cost them anything but they never used it because they couldnt find a need for it.

Re: 79% of UK mobile email users would accept ad-funded service

smstextnews — Wed, 04 Jun 2008 06:44:04 -0000

For you, Steve, aye -- but for a standard normob customer who thinks five
quid a month is a bit too steep?

Re: 79% of UK mobile email users would accept ad-funded service

steves71 — Wed, 04 Jun 2008 06:41:11 -0000

A free add funded service is fine if it's replacing something thats expensive (for Ewan this seems to be the case) but as I currently pay £5 per month for "unlimited" mobile data and within this I also have exchange email pushed to my phone, receiving adds would be a huge price to pay to save a few quid each month.