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79% of UK mobile email users would accept ad-funded service

Started by Ewan · 1 year ago

Now, this is an insightful piece of information I picked up from email giant, Critical Path:

Critical Path, a leading provider of messaging software and services, has today published research revealing that 79% of mobile phone users in the UK, Germany, Italy, Spain and the US would accept advertisements attached to email messages if the mobile [...] ... Continue reading »

6 comments

steves71
1 year ago

A free add funded service is fine if it's replacing something thats expensive (for Ewan this seems to be the case) but as I currently pay £5 per month for "unlimited" mobile data and within this I also have exchange email pushed to my phone, receiving adds would be a huge price to pay to save a few quid each month.

reply

Ewan
1 year ago

For you, Steve, aye -- but for a standard normob customer who thinks five
quid a month is a bit too steep?

reply

steves71
1 year ago

I see your point. I know a few mobile power user and average users, of those averave users the ones that would consider paying for email too expensive are the ones that would also find setting up an email account on a phone too difficult or would have no need for it so wouldn't use it if even if it was free. I can only speak from experience of the people I know. I did set email up on a friends phone once and as they were already paying for data it wouldn't have cost them anything but they never used it because they couldnt find a need for it.

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Ben Smith
1 year ago

I thought the ads would fund the provision of the e-mail service not just the data... so it woudn't really apply to anyone who has it from another source.

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