DISQUS

Mobile Industry Review: 4INFO to offer Olympic fans free text alerts

  • Rod · 1 year ago
    There is no way to stop the text alerts once they start. I have been trying for weeks by repling with STOP or STOP ALL and contacting them through the web form.
  • jamesredfern · 2 months ago
    Text messaging (SMS) is fast-becoming the most lucrative opportunity for content providers, advertisers, and small businesses to communicate with their customers. Since the message arrives on a personal handset, this medium can offer unprecedented immediacy and relevancy to the end user. Every mobile phone is poised become a perfect conduit into (literally) the consumer's pocket.

    Unfortunately, carrier restrictions and surcharges impose significant barriers to entry. Registering a shortcode, implementing a strategy, and handling regulatory hurdles can take weeks (or even months) and thousands of dollars.

    Because of this, creating and managing an SMS campaign becomes much less attractive.